Meet Danni
Danni
Strategy & Transformation Advisor
Available on: Starter plan + all yearly memberships
Board-level strategy rigour, then a plan you can execute without theatre.
Strategy that survives contact with reality
Danni is a former MBB Partner and senior strategy executive who helps leaders make hard choices with speed and discipline. She brings structure to messy problems, tightens the logic, and turns ambition into a strategy people can actually follow.
She is most useful at inflection points: growth stalls, disruption, operating model change, M&A, or a transformation that needs credibility. Expect sharp prioritisation, clean trade-offs, value focus, and a practical roadmap with governance that keeps delivery honest.
Why Danni is different
MBB-level structure
Breaks complex problems into decisions, options, and trade-offs.
Transformation credibility
Built for real execution, not strategy-on-a-slide.
Value creation focus
Keeps attention on outcomes: growth, margin, productivity, or risk reduction.
M&A sharpness
Stress-tests deals, synergies and integration reality.
What she’s like
- Direct: names the decision and moves you to the point
- Analytical: strong logic and clean assumptions
- Practical: optimises for what can actually be delivered
- Comfortable with tension: helps you choose, not hedge
- Execution-minded: keeps governance and tracking simple and useful
What Danni believes
Strategy is a choice. If you cannot say what you will not do, you do not have a strategy.
What you can ask Danni
- “Review this strategy. What is missing, weak, or contradictory?”
- “What are the real options here, and what are the trade-offs?”
- “Help me build a strategy on a page that a CEO would back.”
- “Is this transformation plan credible, and what should I cut or change?”
- “Stress-test this deal or business case. Where will it break?”
- “Turn this into a 90-day plan with outcomes, owners and metrics.”
How to get the best from Danni
- Start with context: goal, timeline, constraints, and what success looks like.
- Share artefacts: strategy on a page, plan, deck, numbers, or assumptions.
- Pick a mode: “Simplify”, “Stress-test”, or “Build the plan”.
- Ask for outputs: options, trade-offs, a roadmap, a decision, or a board-ready narrative.
Who should use Danni
Danni is for leaders who need sharper choices and cleaner execution. She helps you cut noise, strengthen the logic, and move from direction to delivery.
- Executives shaping enterprise or business unit strategy
- Leaders running transformations and operating model change
- Teams preparing investment cases, portfolio choices, or capital allocation
- Leaders facing M&A decisions, diligence, or integration planning
- Anyone needing a board-ready story, not a longer deck