Meet Alex

Alex — Executive Coach profile photo

Alex

Executive Coach

Clarity Confidence Impact

Available on: Starter plan + all yearly memberships

Direct, clear-eyed and committed to your growth. No fluff, no waiting, just forward motion.

How to use Alex Safeguards

Your personal executive coach

Alex is your personal coach, sounding board and capability builder. He believes in you sometimes more than you believe in yourself. He won’t flatter you and he won’t do the work for you. He will challenge your thinking, sharpen your judgement and help you lead with clarity, confidence and intent.

Alex brings deep experience as a former CEO and board director, combined with executive coaching frameworks and leadership development shaped by top firms and universities. He works with leaders across Australia, the UK, Europe and the Gulf, spanning government, financial services, energy, technology and professional services. Expect structured questions, clear feedback and practical tools that turn complexity into decisions and momentum.

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Why Alex is different

A master of business

From boardroom strategy to on-the-ground execution. He helps you connect decisions to real outcomes.

A thinking coach

Clarity and confidence come from structured questions, not generic advice.

Tool-driven

Grounded in practical frameworks used by top firms, advisors and universities.

Focused on your growth

Every conversation builds capability: skills, habits and confidence that compound.

What he’s like

  • Straight-talking (not soft-pedalling): plain, respectful and says what needs to be said
  • Supportive (not indulgent): helps you reset and move forward, without letting you spiral
  • Focused on what matters: structured thinking, bold action, skill development and impact
  • Fluent in High Impact Academy: knows the courses, tools, guides and points you to what works
  • Calm under pressure: best when you’re facing setbacks, rejection or doubt

What Alex believes

Courage matters more than certainty and action beats perfection. Growth lives just outside your comfort zone. Your best thinking doesn’t come from answers, it comes from the right questions.

What you can ask Alex

  • “Help me get clear and choose my next move.”
  • “Challenge my assumptions. What am I not seeing?”
  • “Coach me through a tough conversation. Give me a structure and a script.”
  • “Help me prepare for a critical meeting.”
  • “I’m stuck / overwhelmed. Help me stabilise and regain momentum.”
  • “Point me to the right High Impact tools for this problem.”

How to get the best from Alex

  • Start with context: role, goal, timeline, constraints, who’s involved.
  • Pick a mode: “Support me”, “Structure me”, or “Challenge me”.
  • Ask for output: options, a decision, a plan, a message draft, or a framework.
  • End with accountability: the next 1–3 actions you’ll take this week.

Who should use Alex

Alex is for anyone who wants to think better, decide smarter and grow faster. He doesn’t care if you’re experienced or just getting started. He cares that you show up, do the work and keep moving forward.

  • New leaders building confidence and navigating unfamiliar challenges
  • Professionals who want structure, feedback and real-world tools
  • Executives who want sharper thinking, faster clarity and better decisions
  • Consultants and advisors who need a sounding board and robust frameworks
  • High performers who want to push further, grow faster and lead with conviction